HisColumn X London Campaign

The Making of: HisColumn X London Campaign

The HisColumn x London Campaign showcases our new Autumn Winter 19 range with posters being displayed all over London.

The AW/19 collection is focused on darker colours and thick soft textiles. The objective of this campaign is to focus on the HisColumn brand and increase awareness of our high-quality clothing and accessories, for any occasion. The creative director has expressed this, carefully selecting outfits which matched this constant theme.

The Single-Breasted Herringbone Coat, a classic yet contemporary design. The Half Zip Funnel Neck Jumper, a key statement piece and the Lux Tracksuit, a simple design, can be used as loungewear and will still get heads turning.

Focusing on darker colours, but also creating pieces which showed smart, casual and loungewear. This theme has been exaggerated through the campaign by the use of only one model being styled for all occasions.

We have also made some behind the scenes footage for you to view at your own comfort, showing the whole process from choosing one model from over 180 auditioned, fitting trials and the final shoot.

We hope you enjoy it as much as we did creating it!

HisColumn X London Campaign Part 1: Audition Trials

HisColumn X London Campaign Part 2: Fitting Trials

HisColumn X London Campaign Part 3: Final Shoot

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